Can Google Help You Make Money?
Google is one of the largest companies in the world and they couldn’t have done it all by themselves. They have a system called AdWords where people can bid for keywords and pay every time someone clicks on their ads. These are the Sponsored Links you’ll see above and to the right of your search results on Google. When you click on those sponsored links Google gets 100% of the money that is paid from the bidder. However, you have no doubt seen ads on other websites that says “Ads by Google”. This is where AdSense comes into play.
AdSense is a way that let’s owners of blogs and websites monetize their sites by putting snippets of code that display to get started in Google Ads. When a visitor to the site or blog clicks on an ad, Google keeps a share of the ad cost, and passes the rest on to the content publisher. Many Internet entrepreneurs use AdSense in order to help pay for the costs of running the site, and still others use it to make full time income or more.
The things about using AdSense is that you as the publisher are paid when someone clicks on your ad. You do not have to worry if they buy something after they click your ad or not. If you use an affiliate program like Amazon, you only get paid if someone decides to buy a product after clicking the ad. For this reason Google is very particular about the statistics that your website generates. If they notice that you have a peculiar amount of clicks or a skewed click ratio, they may ban your account for click fraud. Also, your site must adhere to their terms of service or they might shut your account down. Overall though, they are very interested in helping you make money, because it also helps them make money.
There are other ways that they can help you make money, or save the money that you do make. By using Google’s products you might be able to make your business more efficient. therefore making you more money. If you have your employees use Google Docs you can see that they can collaborate on different projects without having to constantly pass files back and forth. This can save you lots of money and operating costs, not to mention the cost of a physical filing system and printing costs of printing loads of documents.
If you use Google’s apps you can have your business’ email run through Gmail. This way all of your employees can use an email address with your companies domain name in it, but have the familiar Gmail interface instead of a drab corporate email system. This will also include their Calender, Documents, and other applications included so your workers can be more productive, thus making you more money.